Integrated Marketing Communications ("IMC") is a practice that the founder, Camryn Oliver, learned many years ago from her mentor and teacher. It is about delivering the right message, to the right market segment, at the right time and place, using the right mix of services. The consumer wants a known brand --one with a record of accomplishment. Oliver Consulting Group provides a variety of services to achieve the goal of making that known brand name a reality, thus, driving sales up for the client! That is always our goal: to see our clients achieve and succeed!
The definition of Integrative Marketing is this: A management concept that is designed to make all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing work together as a unified force, rather than permitting each to work in isolation.
Public Relations Strategy. Oliver Consulting Group will help you get your target market to know who you are and what services or products you sell. Once we have interviewed our client, we can develop an effective and focused public relations strategy designed to generate positive publicity. Whether you are a small start-up or a corporation, a profit or non-profit organization, or a municipality, you will need a strategy before you can develop public relations tactics that support your plan and can successfully achieve the desire results.
Creative Design and Copy Writing
. The design for your logo will set you apart from your competitors. Your logo will become an integral part of your "brand." In fact, it will be one of the key elements in every way you communication with your target audience. We have a team of skilled professions to create, develop, and set your graphic elements to any piece of communication you use, whether it be print, Internet, or television.
Your message is also an integral part of your branding. From your letterhead and slogan to any collateral form of marketing piece you may use, people will learn to identify and make a choice about buying from your firm based on these two elements. Our staff of seasoned writers has over five decades of experience and skills. In fact, the founder worked for a small Florida newspaper, in the early 70s, while still laying type onto the huge presses. We have come a long way from laying a single ink-stained letter to high-tech computers and writing programs of today.
Media Relations.The media needs messages that are timely, pertinent to their source (print, television, Internet, radio) and most important, with a subject they will be interested in reading. This is a vital key in implementing a public relations strategy. Who or what does your target audience read, watch, or listen to for news? We will recommend the best direction for your media relations program. Oliver Consulting Group has the experience and skills to target the proper medium, at the right time, with the right message. As we work together with our clients, we will show the effectiveness and success of plan, making any necessary changes that may arise.
Special Events.Oliver Consulting Group will develop, plan, and implement events, from grand openings, seminars, to book or product launches, trade shows, and special promotional events. We work with our clients to develop a well-designed program theme, and have a successful event, meeting or exceeding our clients’ expectations. We also are a resource for professional speakers for training and motivation. We also offer our clients media training, opportunities to meet the media, and develop opportunities for articles for publication on our clients’ behalf.
Fundraising for Non-Profits. Members of Oliver Consulting Group have been professional fundraisers for profit and non-profit entities over the past 30 years. From charity balls to grass roots campaigns, we know how to raise the money and get the job done! This can be through Corporate Sponsorships, direct mail, media relations, personal appeals, or public relations activities. We consult with, but also support, many wonderful charities. When an issue comes along that we feel passionate about, we will work at our top peak performance to raise the funds set as the goal!
Training & Coaching. Camryn Oliver Lemmon and Katie Lemmon are professional motivational public speakers and trainers. Depending on your needs, we will provide you with a lively, highly interactive, and informative presentation. We also work with humorists and a variety of professional public speakers known for their business savvy and success. Whatever your needs are, we can provide a speaker that will motivate your staff, salespeople, or other group, to be more successful and leave the presentation with information or motivation they can immediately apply to their business, professional, or personal lives.
